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About Us

We are on a mission to help more families eat healthy and have fun cooking!

and fight obesity, poor eating habits along the way

What we’re building:

The smartest and most intuitive cookbook

The smartest and most intuitive cookbook

A personalised balanced meal planner for all the family and special diets

A personalised balanced meal planner for all the family and special diets

Up-to-date, easy-to-understand resources for parents to support nutrition and wellbeing.

Up-to-date, easy-to-understand resources for parents to support nutrition and wellbeing.

Smart tools to support a busy lifestyles, climate change and the cost of living crisis

Smart tools to support a busy lifestyles, climate change and the cost of living crisis

A platform for peer exchange and support

A platform for peer exchange and support

From parents to parents. We know first hand how intense it can be working and having a family and we are designing Phoebe to work for our family first. We hope it will help yours too.

Meet The Founders

Sarah Roesink

Sarah is a mum of three, who realised the series of challenges that arrive with children and eating as she had her first baby. She is the visionary of our company and the creator of our content to date. Sarah has been a health-aware foodie and recipe maker for a long time but also a photographer with a masters from Central St Martins.

Spyros Zevelakis

Spyros is a dad of three and the designer/engineer who brought Phoebe to life by spending months writing the app in the bedroom during covid lockdowns. He finds home cooking a great pleasure that reminds him of childhood in the island of Crete. Spyros has previously helped other tech businesses succeed with innovative products.

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